EPR Packaging Rules Europe

04/06/2025

Selling on Amazon in the European Union brings great potential and legal responsibilities. One of the most overlooked obligations is EPR or Extended Producer Responsibility. For sellers on Amazon Europe, understanding and complying with EPR packaging rules is critical to staying active and avoiding account issues.

Let's examine EPR, how it affects Amazon sellers, and what you need to do to stay compliant.

What Is EPR (Extended Producer Responsibility)?

EPR in Simple Terms

Extended Producer Responsibility (EPR) is an environmental policy that requires sellers to collect, recycle, and dispose of packaging and certain products after use.

In the context of Amazon, if you sell physical goods in Europe, you may be legally classified as a producer, even if you're just a third-party seller.

What Does That Mean for You?

You must:

• Register with national authorities in each relevant country

• Report the volume and type of packaging you place on the market

• Pay eco-contributions or recycling fees

Failing to comply can result in:

• Blocked listings

• Fines

• Amazon holding or removing your products from sale

EPR Packaging Categories That Affect Amazon Sellers

Packaging Materials Under EPR

The most common packaging types covered by EPR include:

• Cardboard boxes

• Plastic wrap

• Bubble mailers

• Fillers (paper, foam, etc.)

• Tape and shipping labels

Country-Specific Packaging Rules

Different EU countries have their own systems and registration processes. For example:

• Germany – VerpackG law; registration via LUCID Packaging Register

• France – Mandatory registration with CITEO or other PROs

• Austria, Spain, Italy, and the Netherlands – Each has specific local obligations

You'll often need to share a local registration number with Amazon; otherwise, your listings may be paused.

How EPR Impacts Amazon Sellers on the European Marketplace

Amazon's Enforcement of EPR Rules

Amazon began enforcing EPR compliance more strictly since 2022. Sellers are required to:

• Provide valid EPR registration numbers

• Prove ongoing compliance (e.g., reports, fee payments)

Without this, Amazon may:

• Suspend your FBA shipments

• Block non-compliant ASINs in affected countries

Who Must Comply?

• EU-based sellers placing products on local marketplaces

• Non-EU sellers (e.g., US companies) using FBA or storing inventory in the EU

• Anyone placing packaging or certain goods (e.g., electronics) into circulation

How to Get Compliant with EPR Packaging Rules

Step-by-Step for Amazon Sellers

1. Identify where you sell and where your products are stored

2. Register with national EPR authorities

3. Calculate packaging volumes and file reports

4. Submit registration numbers to Amazon

5. Pay the required fees to comply

This process can be complex — especially across multiple EU markets — but non-compliance risks your business.

Need Help with EPR or Selling in Europe?

We've got your back if you're unsure where to start or need expert help with Amazon compliance, marketing, or unblocking listings.

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Conclusion – Stay EPR Compliant and Sell with Confidence

Navigating EPR packaging obligations might seem complicated, but it's now a non-negotiable part of doing business in Europe via Amazon. With rising enforcement and stricter country rules, compliance is key to sustainable growth.

Don't risk listing removal or account suspension.