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Selling on Amazon in the European Union brings great potential and legal responsibilities. One of the most overlooked obligations is EPR or Extended Producer Responsibility. For sellers on Amazon Europe, understanding and complying with EPR packaging rules is critical to staying active and avoiding account issues.

Expanding into Europe presents financial challenges that U.S. Amazon sellers must navigate to achieve profitability. Key areas include understanding currency exchange, pricing strategies, and financial regulations.

If you're an Amazon seller in Europe, you've likely heard about One Stop Shop (OSS)—but what exactly is it, and do you need it?

Amazon FBA (Fulfillment by Amazon) is still worth it in 2025, but its profitability depends on factors like your niche, sourcing strategy, and competition. Here's a breakdown of the pros and cons to help you decide:

Expanding your Amazon business from the U.S. to Europe presents significant opportunities but introduces unique challenges that require careful planning and execution. Recognizing and adapting to the diverse cultural and market nuances across European countries is essential for U.S. sellers to succeed on Amazon Europe.

Expanding into the European e-commerce market presents lucrative opportunities for U.S. Amazon sellers. However, it is crucial to understand and comply with the complex VAT system.