When selling products online in Germany, whether on Amazon, eBay, Etsy, or on your webshop, you must have come across the term LUCID Packaging Register. But what exactly is it, who needs to register, and how do you stay compliant? Let's break it down clearly and simply.
Amazon Marketplace Services for Sellers: amzGUIDE Strategic Consulting
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Your Complete Beginner's Guide to Selling on Amazon
Are you ready to start your Amazon journey, but don't know where to begin?
This book walks you through the entire process:
✔ How to create and set up your Amazon seller account
✔ The difference between FBM (Fulfilled by Merchant) and FBA (Fulfilled by Amazon)
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✔ How to prepare, label, and ship your inventory to Amazon's FBA warehouses
✔ Tips, checklists, and best practices to avoid common beginner mistakes
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If your business is planning to scale across the European market via Amazon, understanding the PAN-EU FBA (Fulfillment by Amazon) program is critical. As an Amazon consultant working with businesses expanding from one EU country to multiple markets, I can say that PAN-EU FBA offers one of the most efficient and scalable logistics solutions for...
How to Setup Amazon Ads
Brand Regitry Amazon in Europe
EPR Packaging Rules Europe
Selling on Amazon in the European Union brings great potential and legal responsibilities. One of the most overlooked obligations is EPR or Extended Producer Responsibility. For sellers on Amazon Europe, understanding and complying with EPR packaging rules is critical to staying active and avoiding account issues.
Expanding into Europe presents financial challenges that U.S. Amazon sellers must navigate to achieve profitability. Key areas include understanding currency exchange, pricing strategies, and financial regulations.
Amazon Marketing
If you're an established Amazon seller looking to grow your business in Europe, I can help you define and execute a complete marketing strategy tailored to the region. That includes product positioning, campaign planning, marketplace expansion, and data-driven optimization across Sponsored Products, Sponsored Brands, and beyond.
If you're just getting started, my book is the perfect place to begin. It explains how Amazon's marketing tools work, what kinds of ads are available, how to set up your first campaigns, and how to find and use Amazon's advertising platform.


Brand Registry Amazon
Understanding how Brand Registry, Amazon Stores, and A+ Content work in Europe is essential if you want to build a strong brand presence on Amazon. The setup and requirements in Europe often differ from the U.S. market, and missing those differences can cost you visibility, credibility, and conversions.
Whether you're an experienced seller in the U.S. looking to expand into Europe or you're just starting, it's crucial to understand how the European marketplaces handle brand enrollment, content approval, and localization.
For beginners, I explain the entire Brand Registry process on Amazon step-by-step in my book. You'll learn how to apply, what documents you need, and how to access A+ Content and Stores. It's practical, clear, and based on real-world experience.
amzGUIDE is here to help you build a brand that converts across borders and languages on Amazon marketplace.
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