Is it possible to sell B2B on Amazon?

Yes, it is possible to sell B2B (business-to-business) on Amazon. Amazon offers a platform called Amazon Business, specifically designed for businesses, allowing sellers to offer their products to other companies. This platform includes features like bulk discounts, the option to purchase on invoice, and other tools.

How to start with Amazon B2B Business?

1. Register as a seller on Amazon

If you are already registered as a seller on Amazon, you can also automatically sell on Amazon Business.

2. B2B Products

You can add products individually or use bulk upload tools. Amazon allows you to set B2B prices for your standard products in Seller Central, but I recommend creating multipack offers.

3. Utilize B2B Features

Use the free VAT calculation service to automate invoicing.

Set up bulk discounts to tailor your offers to business customers.

Who are ideal B2B sellers on Amazon?

An office supplies store that allows businesses to easily order printer cartridges and paper online when they start running low.

A furniture manufacturer or seller who can deliver multiple pieces to a company in a reasonable time at a wholesale price.

A manufacturer of industrial equipment using the e-commerce portal to enable maintenance managers to order spare parts and schedule service appointments.

A software company that automates subscription renewals and license management.

A vendor of commercial cleaning products for hotels, gyms, businesses, and hospitals.

And many more.

Need help setting up B2B sales for your Amazon Seller Central? I'm here to help.